Managing your social media effectively allows you to get the most out of this powerful channel. Consistently creating and publishing valuable content can help you establish authentic connections with your target audience. While social media advertising helps you reach new audiences that are most likely to be interested in your products or services. It allows you to have a smooth and a working plan as to how you are going to post, respond to followers and take the information that their interactions provide so that you can use it to make your business better. It is also important that you use social media platforms to take part in conversations about your own brand, and find out information about the industry, as well as your competitors. It allows you to know what people are saying about your company, both good and the bad, as well as feedback concerning your competitors.